You wake up in the morning and you know that you have to do something that day that you REALLY don’t want to do. It might be ringing a difficult client, it might be tackling a contentious issue, it might be addressing some ferocious editorial feedback, it could be any number of things.
You know you need to do it – if you don’t, you won’t be able to make progress on something that is important to you, BUT (and it’s a big but) you REALLY don’t want to. You would rather do ANYTHING else. And so you do everything you can to avoid it.
The result – you end up having a very unproductive day. You can’t focus properly on what you’re doing, you keep feeling guilty about that task you are not doing, you keep worrying about the fact that you have to do it. You just can’t get on with productive work.
The solution – Imagine that you have been told to eat a frog. It is not negotiable – you know you have to do it. So the best way to deal with it – just do it straight away. First thing. That way you know that nothing worse is likely to happen that day and you can enjoy the rest of the day more (instead of spending it in dread and procrastination).
Have you eaten your frog today?