More great marketing tips from Bookbub – this time: what not to do! I particularly like the examples of good publicity pitches that captured the attention of readers… Check it out.
How many of these book promotion strategies that no longer work have you tried?
I have been creating my own Marketing strategy, and I can outline it pretty simply. I am not a salesperson or good at being pushy, so I will have my own approach. It looks a bit like this:
- Write the best book I can (use professional editors and cover designers)
- Set up a multi-faceted author platform, making it easy for readers to find me in a variety of places (including my website, goodreads, facebook, my blog, twitter, etc)
- Make my books available in a number of book stores, including providing advance warning that they are soon to be released (work in progress. I have tried using a book distributor with my first few books.)
- Find my readers, including free promotions, free books when people sign up for my mailing list, finding people who like similar books, etc. (I am taking some courses to get better at this). This is the next big frontier for me.
I must admit, I am very reticent about asking people to buy my books. I am planning to spend a bit of time finding my readers before I encourage people to by them. I guess I am keen that the people who will enjoy my books are the ones who are asked to buy them. Probably old fashioned, but that will be my approach.