The Writer’s Guide to Making Google Your Friend

Some good points

CATHERINE RYAN HOWARD

If you have a blog, chances are you’ve heard of SEO, or Search Engine Optimization. You might have read one of the 83,321,023 articles or posts about why you have to do it right now or else, or maybe some kindly person from an SEO company sent you an e-mail expressing their concern over the fact that your SEO efforts are a pile of poo but fear not, because they’d lurve to help you improve them.

If you’ve got to this point without finding out what SEO actually means, I’m proud of you. And it’s basically making your blog or website more visible to Google. According to Wikipedia:

“As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing…

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