Let your readers know what you offer – be consistent! #readers #writing #boos #marketing #consistent #trust

A good reminder that we should present ourselves across different media as a consistent, reliable product if we want to build customer confidence and trust.

http://us7.campaign-archive2.com/?u=14aa1ed268746f2f95111e155&id=0f1906673c&e=46b8fea465

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