Truth-Telling and Platform-Building

A thought-provoking post from Lisa Bennett

Lisa Bennett

JoanMMas via Flickr JoanMMas via Flickr

When I finally came around to learning something about the business of platform-building, I soon discovered that there is a mountain of advice out there.

But one point, above all, seemed clear: If you want to attract an audience to your site, you need to offer something people want. Writing advice. Financial advice. Relationship advice. Parenting advice. Leadership advice. Cooking advice.

I’ve never imagined myself qualified to give other people advice—or even particularly interested in it. I just happen to be someone who finds the process of discovery more interesting than how-to tips. But I fell into it all the same.

And the result, for me, was not good.

In grief about the loss of my dear mother, saddened by the demise of a significant relationship, worried about how climate change will affect my children and others’, I started thinking about how to channel what was present for me into something that would be useful to people. And that led to a…

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