This is the 3rd in a series of posts about my first year as an indie author publishing and marketing my books… I’ll be analysing different parts of the journey and will let you know the things that worked and the things that proved a waste of time.
This post is all about MY WEBSITE.
Aargh! This is one of the hard bits. I know that it’s vital for authors to have a good website. The list of ‘must haves’ probably goes something like:
- write good books (including using good editors, cover designers and developing a great blurb)
- have a decent author website!
- find and engage with readers (a mailing list is the most important way to do this, also judicious social media)
- distribute your books in the right stores, formats, etc…
Why is a website so important? I hear you ask… Essentially, it’s a one-stop-shop of information about you, the author, and your books. If people such as readers, publishers and reviewers want to find out about you, that is the place they will probably look. It groundtruths your work, and the best bit is, you can control everything that’s on it.
So how did I go developing my website in 2015? Not all that well…
On the plus side, I have moderate technical skills, so I was able to set up my own basic website in weebly while I looked around for the right designer and design to take my site to the next level. When I said on facebook and twitter that I was looking for a website designer, I got approached by a few people, but none of them showed me examples of author websites, so I wasn’t convinced.
Then I bought a website review from fiverr, and I was so impressed with the analysis and insight provided by the reviewer that I decided to ask them for a proposal to build my new website. I liked their proposal a lot, and so I commissioned them to build the website. All went well at first and there were lots of promises, but the website was never finished and delivered. I waited for months, and now they – Quanta Webdesign (don’t use them!) – have neither refunded my deposit nor finished the job. Needless to say I’m very disappointed – not only have I been scammed, but I’ve lost a lot of time. Six months! I will chase up the scam, but in the meantime, I still need a website.
Another problem I’ve encountered is with my domain name. I bought ‘emilyarden.com’ a few years ago from CrazyDomains, and I also paid for DNS forwarding, which means it is supposed to forward to my weebly site or wherever I tell it to go. (Emails to firstname.lastname@example.org are supposed to forward too). Unfortunately this often hasn’t been working properly and it usually just goes to a dead page. When I have rung CrazyDomains to get them to help sort it out, they make it sound as though it is fine at their end and must be my problem. But I know it doesn’t work from lots of different computers. So that’s another battle I need to sort out.
What have I learnt in 2015?
- Be careful with web designers. Don’t pay up front unless you are SURE they can be trusted.
- Be careful where you get your domain from – some don’t work very well. Probably best to buy a domain from your website buider/host rather than a random provider.
- Weebly is a good free site for a basic Webdesign, although some aspects of design are a little clunky.
- Find websites you like and that work well, and use that to inform what you want.
- My new website will have great information about my books, links and feeds to my social media, latest news and deals, photos of some of the locations for my stories, and ‘call to action’ buttons for buying my books and joining my mailing list. (I may even set up a shopping cart – not sure about that yet)
- Having a blog linked in to a website looks good and keeps current info flowing through the site. I will explore setting up my new website in wordpress so it can link seamlessly to my blog.
What am I looking forward to in 2016
- 2016 will be the year that Emily Arden’s great new website will be published! Stay tuned…